[Sesi\u00f3n en ingl\u00e9s]<\/p>\n
The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today \u201cwe are all brands\u201d and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk covers 3 aspects of the branding practice: clarification on terminology, an historical overview to frame the culture, and a \u201cbranding recipe\u201d section to highlight the process and the key aspects of quality branding.<\/p>\n","protected":false},"excerpt":{"rendered":"
[Sesi\u00f3n en ingl\u00e9s] The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today \u201cwe are all brands\u201d and as such, we all need to be aware of how a brand is best managed. … <\/p>\n